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Brazilian company Tenda Atacado Ltda among the Winners of the IFC-Managed G20 Challenge on Inclusive Business Innovation


In Washington, D.C:
Adriana Gomez

Phone: (202) 458-5204

E-mail:
agomez@ifc.org


Los Cabos, Mexico, June 18, 2012—The Group of 20 today announced the winners of the G20 Challenge on Inclusive Business Innovation, a global competition managed by the International Finance Corporation (IFC), the private sector arm of the World Bank Group. Brazilian company Tenda Atacado Ltda (Tenda) was among the winners,

Ambassador Rogelio Granguillhome, Executive Secretary of the Mexican Agency for International Development Cooperation and Chair of the G20 Development Working Group, presented the awards at a ceremony here.  


The world’s leading economies launched the G20 Challenge to rapidly expand commercially viable businesses that serve the large numbers of low-income people that constitute the base of the global economic pyramid. Its goal is to identify, showcase, and support innovative business models that can be replicated across developing countries.


“The winners demonstrate that commercially viable companies can also provide economic opportunities for poor people—along with better access to clean water, electricity, health care, education, housing, phone services, and financial services.” said Lars Thunell, IFC Executive Vice President and CEO. “They provide impressive models for others to follow.”


The 15 winners together reach more than 40 million people living at the base of the economic pyramid—as suppliers, distributors, retailers, or customers—in more than 29 countries. Brazil’s Tenda is a wholesaler and retailer that supplies food, toiletries, and household goods through 16 retail stores to people and microbusinesses at the base of the economic pyramid in the Brazilian state of São Paulo. Every month, Tenda serves about 1 million customers, and almost half of Tenda’s sales come from microentrepreneurs buying products for businesses in the food industry, such as street food carts, small coffee shops, pizzerias, and bakeries. Tenda also runs a market intelligence unit that extends private-label credit cards to those whose purchasing patterns make them a good credit risk. So far, Tenda has allowed more than 30,000 entrepreneurs to purchase on credit.


The full list of winners is:

  • Agrofinanzas (Mexico), which helps improve the lives of rural Mexican farmers and food producers by providing financing to them.
  • Apollo Hospitals Group (India), which helps provide specialized medical services in India’s underserved rural areas and smaller towns.
  • Bakhresa Grain Milling (Malawi), which helps local entrepreneurs build businesses that entail selling baked goods.
  • Brilla, a program launched by Promigas (Colombia) to help people finance home improvements, microbusinesses, schooling, and appliance purchases.
  • Corporación Universitaria Minuto de Dios (Colombia), which makes higher education more accessible by offering loans to students in Colombia.
  • Ecofiltro (Guatemala), which manufactures low-cost water filters that can be assembled using local materials and labor.
  • Engro Foods Limited (Pakistan), which helps small dairy farmers in rural Pakistan join the formal economy.
  • Jain Irrigation Systems Ltd. (India), which provides irrigation systems to farmers in several developing countries, improving their yields by up to $1,000 per acre.
  • Manila Water Company (Philippines), which provides safe, affordable drinking water.
  • Millicom (Luxembourg), which provides affordable and accessible mobile services and solutions, including financial services, to customers in emerging markets in Latin America and Africa.
  • Reybanpac Unidad de Lácteos (Ecuador), which helps combat malnutrition by providing affordable high-protein dairy drinks with milk purchased from small farmers.
  • Sustainable Harvest Coffee Importers (United States), which helps small coffee farmers in Central and South America and East Africa improve their lives by buying their coffee at fair prices.
  • Tenda Atacado Ltda (Brazil), which supports small business in Brazil by extending credit to microentrepreneurs with no credit history.
  • VINTE Viviendas Integrales (Mexico), which provides affordable and eco-friendly housing to low- and middle-income families in Mexico.
  • Waterlife India Private Limited (India), which builds and runs water-purification plants to provide safe and affordable drinking water.

Since 2005, IFC has invested over $6 billion in more than 200 companies that focus on inclusive business models, in more than 80 countries around the world, reaching more than 200 million people. IFC’s Inclusive Business Models Group, launched in 2010, promotes the sharing of experiences in inclusive business models and connects people, resources, and ideas in support of its clients.

Click
here www.g20challenge.com  for more information about the winners and the innovative business models they and others created. Click here http://www.g20challenge.com/judging-panel/ for information about the contest judges and the selection process.

About IFC

IFC, a member of the World Bank Group, is the largest global development institution focused exclusively on the private sector. We help developing countries achieve sustainable growth by financing investment, providing advisory services to businesses and governments, and mobilizing capital in the international financial markets. In fiscal 2011, amid economic uncertainty across the globe, we helped our clients create jobs, strengthen environmental performance, and contribute to their local communities—all while driving our investments to an all-time high of nearly $19 billion. For more information, visit
www.ifc.org

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