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IFC Launches Campaign Promote Use of Mobile Money Interoperability Services in Tanzania


For IFC in Johannesburg:
Zibu Sibanda
Phone: +1-202-413-6998
Email:
zsibanda@ifc.org

For Fern International in Dar es Salaam:
Liginiku Millinga
Phone: +255-754-711-218
Email:
liginiku@fern.co.tz


Dar es Salaam, Tanzania, March 1, 2017 — IFC, a member of the World Bank Group, is launching a consumer education campaign to raise awareness about interoperable mobile money services that help to promote financial inclusion in Tanzania.

In September 2014, Tanzania’s four major mobile phone operators—Vodacom, Tigo, Airtel and Zantel—reached an interoperability agreement to allow their customers to interact with each other. Through the interoperability agreement customers can make payments from the mobile money account of one provider to the mobile money account of another provider. This makes Tanzania one of the first countries in the world with an industry-agreed interoperable market for mobile financial services.

IFC, with the support of the Bank of Tanzania, the Bill & Melinda Gates Foundation, and the Financial Sector Deepening Trust, facilitated the industry-led discussions that have led to agreement between the four operators, and continues to work with key actors in the market in Tanzania to deepen and strengthen financial inclusion.

An IFC report, “Achieving Interoperability in Mobile Financial Services: Tanzania Case Study,” identified limited awareness of interoperability, coupled with competitive pressures and lack of trust among operators as key barriers to growth in the sector.

“Mobile payments services have had a tremendous impact in promoting financial inclusion in many countries of the world, including Tanzania and its neighboring countries,” said Riadh Naouar, Head of Advisory Services, IFC Financial Industries Group. “IFC is invested in the continued development of this regional innovation and is providing investments and technical support to banks, mobile network operators, microfinance institutions and other payment services providers.”

The marketing campaign, which aims to reach one million individuals, is to be launched at Biafra Grounds. It will be rolled out over six months from March to September 2017. IFC has appointed Fern Tanzania Ltd, a Tanzanian marketing firm to lead the campaign, in collaboration with the mobile phone operators.

About IFC
IFC, a member of the World Bank Group, is the largest global development institution focused on the private sector in emerging markets. Working with 2,000 businesses worldwide, we use our six decades of experience to create opportunity where it’s needed most. In FY16, our long-term investments in developing countries rose to nearly $19 billion, leveraging our capital, expertise and influence to help the private sector end extreme poverty and boost shared prosperity. For more information, visit
www.ifc.org.

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