Accra, Ghana, 9 March, 2016—IFC, a member
of the World Bank Group, today signed an advisory agreement with Fidelity
Bank Ghana to expand agent and mobile banking in Ghana. It aims to make
financial services more easily available to low-income customers, small-scale
entrepreneurs and rural communities.
Fidelity Bank was the first bank in Ghana
to deploy agent banking to expand formal financial services to previously
unbanked customers. It launched its inclusive banking service Smart Account
in 2014 with the goal to reach 5.0 million customers. The initiative is
intended to help increase the rate of financial inclusion in Ghana, currently
at an estimated 35 percent of the adult population.
Dr. William Derban, Director for Inclusive
Banking at Fidelity Bank said, “As the leading bank promoting financial
inclusion in Ghana, we understand the needs of the unbanked and we are
dedicated to finding innovative solutions to help them. This project will
help us promote our agency banking service to help more Ghanaians access
basic financial services”.
As part of the three-year advisory project,
IFC will provide Fidelity Bank with strategic and technical advice for
the expansion of the agent banking service. This will include advice on
risk management related to deploying digital financial services and on
customer acquisition with a focus on the unbanked.
Ronke Ogunsulire, IFC Country Manager for
Ghana, said, “Fidelity Bank is a mobile banking pioneer in its market,
and its Smart Account service has already made real impact. There is considerable
potential to further advance digital financial services in Ghana, with
benefits for individuals as well as the overall economy.”
The project is funded by the Partnership
for Financial Inclusion, a $37.4 million joint initiative of IFC and The
MasterCard Foundation to expand microfinance and advance digital financial
services in Sub-Saharan Africa. The program works with microfinance institutions,
banks and mobile network operators across the continent to further financial
About The MasterCard Foundation
The MasterCard Foundation works
with visionary organizations to provide greater access to education, skills
training and financial services for people living in poverty, primarily
in Africa. As one of the largest, independent foundations, its work is
guided by its mission to advance learning and promote financial inclusion
to alleviate poverty. Based in Toronto, Canada, its independence was established
by MasterCard when the Foundation was created in 2006. For more information
and to sign up for the Foundation’s newsletter please visit www.mastercardfdn.org.
Follow the Foundation at @MCFoundation on Twitter.
IFC, a member of the World Bank Group, is the largest global development
institution focused on the private sector in emerging markets. Working
with more than 2,000 businesses worldwide, we use our capital, expertise,
and influence, to create opportunity where it’s needed most. In FY15,
our long-term investments in developing countries rose to nearly $18 billion,
helping the private sector play an essential role in the global effort
to end extreme poverty and boost shared prosperity. For more information,