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IFC Report Highlights Engro Foods as a Business that Creates Opportunity at the Base of Pyramid


In Washington, D.C.
Loren Nadres
Phone: +1 202 473 6507
E-mail:
LNadres@ifc.org


Washington, D.C., October 10, 2012—Leadership, local knowledge, and financial sustainability are key components in creating opportunity at the base of the economic pyramid, according to a new report by IFC, a member of the World Bank Group.

Launched today, Being the Change: Inspiring the Next Generation of Inclusive Business Entrepreneurs Impacting the Base of the Pyramid highlights the personal stories of the leaders of some of IFC’s inclusive business clients. These clients have developed innovative and successful business models that expand access to goods, services, and livelihoods for poor people, while generating strong financial returns.

“By bringing low-income producers and consumers into their supply chains, these companies are pioneers,” said IFC Vice President, Business Advisory Services Nena Stoiljkovic. “Creating inclusive business models in developing economies is a top priority for IFC, and critical in building prosperity.”

Based on interviews with 14 founders and CEOs of IFC client companies, including Afnan Ahsan of Engro Foods Ltd. In Pakistan, the report identifies a number of lessons on inclusive business, including the need to balance short-term returns with long-term goals and the importance of knowledge of local conditions, needs, and capabilities. The stories also reflect the overarching optimism these leaders share about the future of inclusive business.

Since 2005, IFC has invested over $7 billion in more than 300 companies that focus on inclusive business models in over 80 countries, reaching 250 million people. IFC aims to increase the number of financially sustainable, inclusive business models operating at scale to help address the issue of access to goods, services, and livelihoods for billions of low-income people.


For more information about inclusive business at IFC, including the report, previous publications, and case studies, visit www.ifc.org/inclusivebusiness.

About Engro Foods Ltd.

Engro Foods Ltd. was launched in 2004 as a fully-owned subsidiary of Engro Corporation Limited, one of Pakistan’s largest conglomerates. Engro Foods manufactures, processes, and sells dairy products, juices, ice cream, and frozen desserts. Since the company’s core business is dairy, procuring milk is one of its most important activities. Through Engro’s milk collection network being present right at their doorstep, coupled with on-farm training and technical guidance on farming and milk production, Engro is helping improve the livelihoods of hundreds of thousands of people. More recently, the company has also entered into the international market. Its first venture has been to acquire a halal foods business, Al Safa Halal, Inc. (Al- Safa) in North America.

About IFC
IFC, a member of the World Bank Group, is the largest global development institution focused exclusively on the private sector. We help developing countries achieve sustainable growth by financing investment, mobilizing capital in international financial markets, and providing advisory services to businesses and governments. In FY12, our investments reached an all-time high of more than $20 billion, leveraging the power of the private sector to create jobs, spark innovation, and tackle the world’s most pressing development challenges. For more information, visit
www.ifc.org.

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