St. Petersburg, Russia, July 16, 2007
— IFC, the private sector arm of the World Bank Group, recently announced
the winners of Russia’s social advertising poster competition. The contest
aimed to raise public awareness in the country about energy efficiency
issues and encourage creative advertising ideas to promote energy savings.
The initiative was led by IFC in collaboration with the British Consulate
of St. Petersburg, Russia; Great, an advertising agency; and Afisha
Close to 100 people from across the Russian Federation participated, submitting
215 advertising posters. A jury chose eight finalists, who were recognized
recently at a ceremony held in St. Petersburg. The winner was awarded a
trip to London and a contract for freelance work with Great. IFC also awarded
a special prize—an album of the world’s best advertising graphics—to
Alena Dobrosotskaya, whose advertising posters effectively targeted young
“Social advertising can do a lot to raise awareness and promote proper
behavior in energy usage in Russia. I am happy that I took part in this
competition,” said Michael Baev, a contest finalist.
Planet Media Group, an advertising agency, will use the winning posters
as part of a social advertising campaign in St. Petersburg. The finalists’
works will also be placed in more than 100 local institutions of higher
education and medical offices. The contest will also help raise awareness
of energy efficiency issues beyond St. Petersburg. The Moscow Department
of Energy has requested permission from IFC to use the winning posters
in an upcoming social advertising campaign in Moscow.
IFC, a member of the World Bank Group, fosters sustainable economic growth
in developing countries by financing private sector investment, mobilizing
capital in the international financial markets, and providing advisory
services to businesses and governments. IFC’s vision is that poor people
have the opportunity to escape poverty and improve their lives. In FY06,
IFC committed $8.3 billion, including syndications, to 284 investments
in 66 developing countries. For more information, please visit www.ifc.org.
The IFC Russia Sustainable Energy Finance Program, launched in November
2005, is a five-year donor-funded initiative to stimulate investment in
energy efficiency projects. The program supports financial institutions
in building an energy efficiency finance business. It comprises advisory
services, investment, and activities to improve the investment environment
for energy efficiency and renewable energy. The program is supported by
grants from the Global Environment Facility, Denmark’s Environmental Protection
Agency, Finland’s Ministries of Foreign Affairs and Trade and Industry,
and IFC’s Sustainable Financial Markets Facility. For more information,
please visit: http://www.ifc.org/russia/energyefficiency.