Rabat, Morocco, April 28, 2016—IFC,
a member of the World Bank Group, is renewing its partnership with CJD,
the Young Managers Center of Morocco, to provide key business skills to
young graduates and entrepreneurs and help enhance their employability.
CJD launched its Entrepreneurship Academy
in February 2015 to help develop the skills of young entrepreneurs and
managers using Business Edge, a global training program developed by IFC
to improve management capacity and business performance. Nearly 350 training
participants were part of the Academy’s programs to date.
“Business Edge is a complete set of
practical modules covering marketing, finance, accounting, human resources
and soft skills that is in high demand by our clients,” said Hicham Zoubairi,
CJD Entrepreneurship Academy President. “The interactive methodology enables
our trainees to enhance their business skills, and leave with tools and
knowledge to help them grow and improve their business.”
Salma Roudab, 25, from Casablanca, who
took Business Edge training with CJD last year, said: “The training was
practical and helped me review my business plan, and also helped me in
terms of cash flow management and planning. My business is now performing
Mouhcine Ait Hssaine, a young entrepreneur
from the Meknes area, added: “The marketing module, in particular, helped
me to better position and promote my alteration, repair and other fixing
services. The impact on my business was felt shortly after.”
SMEs represent 95 percent of all firms
in Morocco but often cannot find the human resources with the right skills
to employ, due to a mismatch between needed skills and current academic
“Enabling Moroccan youth to improve
their performance and employability with the right soft skills and managerial
competencies is critical for their future and also a priority for IFC,
since it helps contribute to broader economic growth,” said Sylvia Zulu,
IFC Global Manager for SME and Value Chain Solutions.
This project was made possible with the
support of the Islamic Bank of Development, the Government of the Netherlands,
the Swiss Secretariat for Economic Affairs, and UKaid.
Globally, IFC’s Business Edge program
has been used to improve the performance of more than 200,000 individuals
across 56 countries.
IFC, a member of the World Bank Group,
is the largest global development institution focused on the private sector
in emerging markets. Working with more than 2,000 businesses worldwide,
we use our capital, expertise, and influence, to create opportunity where
it’s needed most. In FY15, our long-term investments in developing countries
rose to nearly $18 billion, helping the private sector play an essential
role in the global effort to end extreme poverty and boost shared prosperity.
For more information, visit www.ifc.org.
The CJD is an international network of
entrepreneurs’ association that was created in 1938. Its objective is
to coach and train "leader-entrepreneurs" to help make their
businesses more dynamic and competitive. It is also the creator of the
Total Performance concept, which covers economic, social, societal and
environmental factors. The CJD has more than 4,200 business leaders and
executives in France, and 13 CJD and 25 international correspondents worldwide.
To date, more than 75,000 active entrepreneurs have gone through the CJD.
As an independent movement, CJD has always fueled thinking and influenced
economic, political and social decisions. Created in 2001, the CJD Morocco
now has more than 150 members through its branches in Casablanca, Rabat,
Tangier, Fez, Marrakech, Agadir and Dakhla.
For more information, visit www.cjd-maroc.net