WASHINGTON, D.C., March 5, 2001 —The
International Finance Corporation will help establish a Latin America-based
web traffic measurement and auditing company with an equity investment
of US$1.5 million in Certifica.com, Inc.
Certifica, which launched operations in April 2000, is working to increase
transparency and confidence in the Latin American Internet market, thereby
helping to develop the Internet sector across the continent.
IFC's investment—which will help Certifica launch operations in Brazil,
Mexico, and Colombia, and further develop current services in Peru, Argentina,
Uruguay, and Chile—is part of a $3.25 million Series B round of financing
alongside venture capital firms Advent Morro Equity Partners and Ventana
Global as well as Fundacion Chile and Audiencias y Estadisticas, the original
sponsors of Certifica.
Certifica measures the web traffic of its clients and provides them with
independent third-party certification through an internally developed software.
The company’s aim is to become one of the leading local standards
for Internet traffic measurement in Latin America.
The existence of reliable and comparable traffic figures for competing
Latin American web sites will allow investors and advertisers to better
allocate scarce financial resources among Internet-based companies across
the region. It will also help Internet companies with their web-based
strategies by providing them with detailed, timely, and accurate reports
to improve their internal decision making. Certifica has also entered
into a cooperation agreement with PricewaterhouseCoopers to jointly develop
Certifica Audit, a co-branded Internet traffic measurement product using
Certifica’s proprietary software and PwC audit methodologies and tools.
Mohsen Khalil, the World Bank Group’s Director for Global Information
and Communication Technologies, said Certifica will bring to Latin America
a reliable third-party source of information concerning Internet usage,
helping to increase transparency and establish industry best practice across
Alejandro Fosk, the co-founder and CEO of Certifica, added that the company’s
exclusive focus on Latin America is addressing the needs of regional companies
with an Internet presence by providing them with service in Spanish or
Portuguese on a 24/7 basis.
Certifica (www.certifica.com) is a Chile-based company with offices
in Chile, Argentina, and Peru. The company intends to open new offices
in Brazil, Mexico, and Colombia and will be offering services in eight
Latin American countries by the end of 2001. The company can be reached
by email at email@example.com.
The mission of IFC (www.ifc.org), part of the World Bank Group (www.worldbank.org),
is to promote sustainable private sector investment in developing countries
as a way to reduce poverty and improve people’s lives. IFC finances
private sector investments in the developing world, mobilizes capital in
the international financial markets, and provides technical assistance
and advice to governments and businesses.
The World Bank Group recently established a Global Information and Communication
Technologies Department to promote the transfer of information technologies
to the developing world. The department focuses on communications
networks and Internet infrastructure projects that are expected to have
a multiplier effect in expanding the use of the Internet in developing