Nairobi, November 16, 2012-- IFC, a member
of the World Bank Group, and Aquaya, a non-profit research and consulting
organization, jointly launched today the Water Business Kit: Kenya.
The kit provides Small and Medium Enterprises (SMEs) and entrepreneurs
with a step-by-step guide to developing a water treatment and vending business
in Kenya to improve public health and grow the economy
The traditional bottled water market in Kenya
is thriving with sales estimated at KShs.12 billion per year and over 100
brands in the market. This indicates that there is consumer demand for
safe treated drinking water, and an opportunity for businesses that can
offer comparable quality water at a lower price.
IFC and Aquaya launched the kit at a workshop
in Nairobi attended by Kenyan SMEs and entrepreneurs interested in expanding
or moving into the water treatment business. For IFC, the Water Business
Kit is part of a wider initiative to identify market-based solutions to
expanding access to safe water and sanitation products and services.
“Access to safe water is a critical development
challenge in most of Africa”, said Sara Clancy, IFC Head of Sustainability
for Sub-Saharan Africa. “We believe the private sector can play a greater
role in tackling this challenge, complementing essential public sector
investment in water and sanitation. The Water Business Kit is also part
of an effort to expand IFC’s range of SME business toolkits to include
specific, challenging sectors such as water.”
Our research has shown that small-scale water
treatment and vending is a proven, profitable business model in many countries,”
said Ranjiv Khush, the co-founder of Aquaya. “With the industry just beginning
to emerge in Kenya, there is an opportunity for entrepreneurs to enter
the market now, and we have spent the last 18 months helping businesses
to take advantage of the opportunity.”
For more information, the Water Business
Kit: Kenya is available for free download at:
IFC also offers an SME Toolkit which provides
free business management information and training for small business owners.
For information visit www.kenya.smetoolkit.org
IFC, a member of the World Bank Group, is
the largest global development institution focused exclusively on the private
sector. We help developing countries achieve sustainable growth by financing
investment, mobilizing capital in international financial markets, and
providing advisory services to businesses and governments. In FY12, our
investments reached an all-time high of more than $20 billion, leveraging
power of the private sector to create jobs,
spark innovation, and tackle the world’s most pressing development challenges.
For more information, visit www.ifc.org.
The Aquaya Institute (Aquaya) is a not-for-profit
organization dedicated to improving global child health by increasing access
to safe drinking water. We focus on research and technology development
in the areas of water quality management, service delivery, and impact
assessment. We also provide consulting services to support public and private
safe water efforts. For more information, visit www.aquaya.org.