Amman, April 24, 2019—IFC, a member
of the World Bank Group, is joining forces with Ureed, a pioneering online
platform providing linguistic services in the Middle East, to help increase
economic and employment opportunities for women in Lebanon and Jordan.
IFC has signed a memorandum of understanding
with Ureed, the Middle East and North Africa (MENA) region’s first dedicated
online marketplace focusing on translation and content services. The sector
employs a high proportion of women.
The partnership will see IFC’s advisory
services analyzing data on Ureed.com’s current business model, including
the behavior of online customers, and how registered translators, copywriters
and other content providers can enhance their profiles to meet customers’
needs. The project aims to work with 1,000 women service providers from
Jordan and Lebanon through training and other advisory support to increase
their online work opportunities.
“Our partnership with IFC will strengthen
our efforts to digitize the linguistic services we offer across the region,”
said Nour Alhassan, CEO of Ureed. “New technologies can help create more
job opportunities for the many educated women across MENA and also help
meet the growing demand for affordable and high-quality linguistic services
from start-ups and smaller businesses in the region.”
The project is also part of an IFC effort
to build resilience in Jordan and Lebanon, each of which are home to more
than 1 million refugees. Innovative, income-generating opportunities for
women will be crucial to help foster host community resilience.
Mouayed Makhlouf, IFC Regional Director for
MENA, said, “Our partnership with Ureed is a great example of how start-ups
can help bring innovations and offer new solutions to long-standing challenges.
This is an innovative, holistic business model that can help create much
needed new job opportunities for women, ultimately strengthening both the
host and refugee communities in Jordan and Lebanon.”
Unemployment remains high in MENA, with women
and young people especially affected. Despite significant increases in
graduation rates, Jordan’s female labor force participation rate was estimated
at about 14 percent, while Lebanon’s stood at 23 percent in 2018.
IFC—a sister organization of the World Bank
and member of the World Bank Group—is the largest global development institution
focused on the private sector in emerging markets. We work with more than
2,000 businesses worldwide, using our capital, expertise, and influence
to create markets and opportunities in the toughest areas of the world.
In fiscal year 2018, we delivered more than $23 billion in long-term financing
for developing countries, leveraging the power of the private sector to
end extreme poverty and boost shared prosperity. For more information,