Yangon, Myanmar, October 9, 2018—IFC,
a member of the World Bank Group, has launched a nationwide consumer education
campaign, Htein Htein Thar, as part of its Lighting Myanmar project. The
IFC-led innovation aims to promote the benefits of quality off-grid solar
products in rural Myanmar. The new campaign will support this initiative
by raising awareness about the benefits of these products.
Access to reliable electricity is a crucial
driver for economic growth and can improve livelihoods of people in Myanmar.
Currently, more than 60 percent of the population is not connected to the
national grid, and rely on diesel generators, rechargeable batteries, and
solar. Further, limited reliable information is available on the quality
of the solar products available in the market. Consequently, many off-grid
households in Myanmar are left with solar panels that do not provide enough
power, lights that fade before they should, or batteries that need to be
Dr. Aung Thu, the Minister for Agriculture,
Livestock and Irrigation (MOALI), said, “The Myanmar government is pleased
to partner with IFC to support companies for bringing quality energy solutions
to rural communities in Myanmar. The nation has committed to provide universal
electricity access with reliable and sustainable energy services by 2030.
The private sector can play an important role in achieving this goal, by
bringing in new technologies, innovation and financing.”
“The Myanmar government is pleased
to partner with IFC to support companies to bring quality energy solutions
to rural Myanmar. The nation has committed to providing universal access
to reliable and sustainable energy services by 2030. The private sector
can play a big role in achieving this goal, by bringing in new technologies,
innovation and financing.”
The Htein Htein Thar campaign supports companies
that are selling Lighting Global quality-verified solar products in Myanmar,
including Greenlight Planet, SolarHome, d.light and ovSolar, and other
companies that will join the campaign in the future. These products have
passed rigorous tests to ensure that they meet the Lighting Global Quality
Standards, providing durable service and reliable warranties. Most of these
products offer consumer financing that allows customers to pay in installments,
either through microfinance partners or by using innovative Pay-as-you-go
To date, more than 131 million people around
the world have benefited from Lighting Global solar products. More than
26 million Lighting Global quality-verified products have been sold since
2008, and each year more than 1.75 million tons of greenhouse gas emissions
are avoided due to the use of Lighting Global products instead of fossil
fuels like kerosene.
“IFC is pleased to be working with the government
and private sector to create a market for quality off-grid solar products.
The Htein Htein Thar campaign will help consumers make informed decisions
about purchasing quality solar products,” said Vikram Kumar, IFC Country
Manager for Myanmar. He added, “This will, subsequently, provide better
livelihoods, improve the lives of rural people in Myanmar, and support
the country’s broader goals of gender inclusion and sustainable development.”
Lighting Myanmar is supported by the governments
of Australia, Canada, and the United Kingdom, and
is implemented in partnership with the
Myanmar Department of Rural Development (DRD).
IFC—a sister organization of the World Bank and member of the World Bank
Group—is the largest global development institution focused on the private
sector in emerging markets. We work with more than 2,000 businesses worldwide,
using our capital, expertise, and influence to create markets and opportunities
in the toughest areas of the world. In fiscal year 2018, we delivered more
than $23 billion in long-term financing for developing countries, leveraging
the power of the private sector to end extreme poverty and boost shared
prosperity. For more information, visit www.ifc.org.
About Lighting Myanmar
Launched in 2016, the Lighting Myanmar project assists international and
Myanmar-based companies in creating a sustainable market for Lighting Global
quality-verified off-grid solar products in Myanmar. Drawing from experience
in other Lighting Global programs, Lighting Myanmar works with product
manufacturers, distributors, financial institutions, development partners,
and the government in six areas: (1) quality assurance: (2) market intelligence;
(3) business development support; (4) consumer education; (5) access to
finance; and (6) regulatory and policy dialogue.
About Htein Htein Thar
Htein Htein Thar is a consumer education campaign developed by IFC under
Lighting Myanmar to inform consumers about Lighting Global quality-verified
solar products and promote the benefits of quality solar in rural Myanmar.
The campaign will use traditional media, digital outreach, and rural activation
events, including traditional Myanmar Zat Pwe theater shows, to share information
on the Lighting Global Quality Standards, the products that meet those
standards, and the companies that are offering them in Myanmar.